To gain important audience feedback we created a facebook account. The account included pictures from the filming, production work as well as the actual movie trailer. Audiences were able to become fans of the movie and were also encouraged to leave comments, both positive and negative. From the comments we received, we were able to make changes and improve our teaser trailer in order to make it more appealing to our target audience.
-Screen grab from our facebook page-
Our facebook can be found by clicking on this link
From our feedback there were some comments that frequently came up:
- Our USP was obvious - Acland Burghley school location (gym), mention of Camden Ripper.
- It was clear that the teaser was made for teens.
- Held back enough information to keep audience in suspense.
- Well filmed and edited.
- Good at concealing killers identity.
- Music was both scary and 'teen-like'
However, our facebook could only gather a limited amount of feedback, so we decided to set up mini interviews with people ranging from the ages of 15 onwards and filmed their response.
From our audience feedback it soon became apparent that we had created a both successful and scary teen slasher horror teaser that attracts our target audience. Many of our interviewees said that our teaser was excellent and that they would defiantly pay to see the whole movie in a cinema or on dvd.
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