Evaluation.

How Effective Is The Combination Of Your Main Product And Ancillary Texts?

The marketing campaign we created was successful as we have used a number of promotional tools that can easily be accessed nationally and globally by our specific, teen target audience. The teaser trailer was posted on youtube and facebook and audiences were able to follow our progress using twitter. All of these social networking sites are both easily accessible and used by millions of ‘computer savvy’ teens across the globe. Our objective for the teaser trailer was to create word of mouth. The limited footage allows audiences to recognize the slasher horror genre without giving too much of the back story away. This created hype around the teaser, causing audiences to discuss its content and encouraging them to find out more information online, using facebook, twitter and youtube. This made it easier for us to gain an established audience so that when the poster and magazine was published they were more confident to give both positive and negative feedback.

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